What Salesforce, Inc. Accomplished in 2022 and What’s Next

As we move into the second half of 2022, it is a good moment to reflect on the progress that Salesforce has made so far this year and to look ahead at the key areas where further innovation is expected. This article summarises the main improvements delivered in 2022 and outlines what customers and partners should keep an eye on in the near future.

What’s been improved in 2022

1. Mandatory multi factor authentication (MFA)
   From 1 February 2022, Salesforce began enforcing MFA for all internal users. This was a significant security milestone, requiring many organisations to review login policies, enable authenticator apps or tokens, and ensure third party integrations aligned with the new requirement.

2. Flow and automation enhancements
   In the Winter 2022 release, Salesforce delivered substantial upgrades to the declarative automation toolset. These included record triggered flow start elements, the ability to call sub flows from record triggered flows, rollback support in Screen Flows, reconnecting elements in auto layout, and more control over scheduled paths. These improvements gave administrators more capability without the need for code.

3. Lightning page performance and user experience improvements
   Salesforce introduced greater visibility into performance metrics such as network latency, browser speed, and the number of cores. Automatic performance analysis of Lightning Pages helped organisations gain clearer insight into why a page might be slow and provided actionable recommendations to improve adoption and efficiency.

4. Summer 2022 features for data quality, reporting, and surveys
   The Summer 2022 release introduced features such as the Custom Address Field (in beta) to improve address data accuracy, new options in Feedback Management including logos and thank you pages, enhancements to reports and dashboards such as inline editing and a refined report type selector, and improvements to picklist value management. These updates reflected Salesforce’s focus on empowering business users, improving data quality, and delivering more responsive insight.

5. Data access control improvements
   From Winter 2022, Salesforce introduced Restriction Rules and Scoping Rules to give organisations more granular control over which records users can see and which records are filtered out when searching. This has been especially valuable in large or complex organisations where sharing models can become difficult to manage.

What’s still to come and key upcoming themes

Generative AI and embedded intelligence
Salesforce has long invested in AI through features like Einstein Search, and the next frontier will be generative and conversational AI embedded directly into the platform. Organisations should plan how they will adopt and govern these capabilities.

Deeper integration of digital commerce, service, and experience channels
With rising customer expectations, the orchestration of sales, service, marketing, and commerce will continue to be a key theme. For companies in hospitality and property management, this means connecting front desk operations, resident and guest portals, service operations, and analytics in more unified ways.

Data fabric, real time operations, and privacy and resilience
As data volumes grow and regulatory requirements tighten, Salesforce is investing heavily in data cloud, streaming, privacy, and governance. Expect more tools and features focused on real time insights, orchestration across clouds, and improved data governance.

Low code and no code empowerment
The enhancements to Flow and declarative tools signal that administrators and citizen builders will continue to be empowered. Organisations should build maturity around automation governance, testing, and lifecycle management to take full advantage of these tools.

Performance and scalability
As organisations scale, identifying and addressing performance bottlenecks in areas such as Lightning performance, integrations, and API usage will remain a key focus.

Conclusion
The year 2022 is shaping up to be a pivotal one for Salesforce. The platform continues to evolve rapidly, moving from foundational improvements in security, performance, and automation toward transformational capabilities in AI, unified operations, and real time data. For organisations in residential and hospitality management, staying ahead means not only adopting new tools but also embedding change, building governance, and aligning internal capability. The progress so far is solid, and the road ahead promises to be even more exciting.