Privacy Policy
Effective Date: 11th December, 2024

EveryDay Tech (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and share your data when you visit our website or interact with us in any way. It also describes how we use cookies and similar technologies managed via HubSpot.

We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Company Information

EveryDay Tech is the trading name of EveryDay Technologies Limited a company registered in the United Kingdom, Company No: 10109868.
Registered address: 167-169 Great Portland Street, London, UK, W1W 5PF
Email: hello@everydaytech.uk

2. Information We Collect

We may collect and process the following categories of information:

a. Information you provide directly:

• Name, email address, phone number, or other contact details you provide when filling out forms, requesting information, or contacting us.

• Any other details voluntarily provided in communications with us.

b. Information collected automatically:

• Technical data such as your IP address, browser type, operating system, and device information.

• Website usage data, including pages viewed, time spent, and navigation paths collected through cookies and similar technologies.

c. Information from third parties:
We may receive aggregated or anonymised information from trusted partners such as HubSpot Analytics or other marketing tools.

3. How We Use Your Information

We use your personal data to:

• Provide and improve our website, products, and services.

• Respond to your enquiries and communications.

• Send updates, offers, or service information (only where permitted or consented).

• Analyse site performance and user engagement.

• Comply with legal and regulatory obligations.

4. Legal Basis for Processing

We process your personal data under one or more of the following lawful bases:

• Consent: You have given clear consent for us to process your personal data.

• Contract: Processing is necessary for the performance of a contract or to take steps before entering one.

• Legal obligation: Processing is required to comply with the law.

• Legitimate interests: For purposes such as improving website functionality, analytics, or preventing misuse.

5. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance user experience, analyse traffic, and manage preferences. These are managed through HubSpot, which provides analytics and cookie consent functionality.

a. What are cookies?
Cookies are small text files placed on your device when you visit a website. They help websites recognise your device and store information about your preferences or actions.

b. Types of cookies we use:

• Strictly necessary cookies: Essential for website operation and security.

• Performance cookies: Collect information about how visitors use our website (via HubSpot Analytics).

• Functional cookies: Enable enhanced functionality and personalisation.

• Targeting/Advertising cookies: Used to deliver relevant content or measure campaign effectiveness.

c. HubSpot cookies:
We use HubSpot to manage cookies and gather analytics data. HubSpot cookies may track:

• Pages visited and time spent on each page.

• Referral sources and navigation paths.

• Form submission behaviour and engagement.
  For full details of HubSpot’s cookie usage, please visit HubSpot’s Cookie Policy.

d. Managing cookies:
When you first visit our website, you can manage your cookie preferences via the HubSpot cookie banner. You can also modify or withdraw consent at any time by revisiting your cookie settings or adjusting your browser preferences.

Please note that disabling some cookies may impact website functionality.

6. Data Sharing and Disclosure

We do not sell or rent your personal information.
We may share limited data only with:

• Service providers (including HubSpot) who support our website, analytics, or communication systems under strict confidentiality agreements.

• Legal or regulatory authorities where disclosure is required by law.

All third-party processors are contractually bound to protect your information and process it only as instructed.

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected or to meet legal and regulatory obligations.
When data is no longer required, it is securely deleted or anonymised.

8. Security

We take appropriate technical and organisational measures to safeguard your personal data against unauthorised access, loss, or misuse.
While we implement robust security protocols, no online system is entirely risk-free, and we encourage users to take reasonable precautions when sharing information online.

9. Your Rights

You have the right to:

• Access a copy of your personal data.

• Request correction or deletion of your data.

• Object to or restrict processing.

• Withdraw consent (where processing is based on consent).

• Request data portability in certain cases.

To exercise any of these rights, contact us at hello@everydaytech.uk. We will respond within one month, as required under UK GDPR.

10. International Data Transfers

We primarily store and process data within the UK.
If we transfer data outside the UK, we ensure appropriate safeguards such as standard contractual clauses or equivalent measures to protect your information.

11. Links to Other Websites

Our website may contain links to external sites. We are not responsible for the content or privacy practices of third-party websites. We encourage users to review each site’s privacy policy before providing personal information.

12. Updates to This Policy

We may update this Privacy Policy periodically to reflect legal requirements or changes to our operations. Any updates will be posted on this page with an updated effective date.
Continued use of our website following these changes indicates acceptance of the revised policy.

13. Contact Us

If you have questions, concerns, or requests about this Privacy Policy or how we process your data, please contact us:

EveryDay Tech
167-169 Great Portland Street
London, UK, W1W 5PF
Email: hello@everydaytech.uk

If you are not satisfied with our response, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO): www.ico.org.uk.